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☆ How 12 brands are using generative AI in their ad campaigns, from bringing the artist Salvador Dalí to life to helping shelter pets get adopted
▼ + stars: | 2024-05-07 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Virgin Voyages created a virtual version of Jennifer Lopez, "Jen AI." Virgin Voyages/VMLAgency: VMLThe campaign: Last summer, Virgin Voyages created "Jen AI," an online platform that allowed users to send a personalized video of Jennifer Lopez to their friends to invite them to go on a cruise. The "Jen AI" was trained on Lopez reading a script using technology from SpeakUnique. Meanwhile, guardrails were built in by a team of moderators, including an updated list of banned words Jen-AI wouldn't say. VML says the campaign delivered nearly 20 million impressions and that 15% of global visitors to VirginVoyages.com had consumed content related to the Jen-AI campaign.

Persons: Jennifer Lopez, Jen, Lopez, Deeplocal, VML, Billy Bohan Chinique, Chinique Organizations: VML Agency, Virgin Voyages Locations: SpeakUnique, VirginVoyages.com

☆ Omnicom agency Merkley+Partners hit with lawsuit accusing ex-creative director of raping a social-media strategist in the bathroom
▼ + stars: | 2024-03-07 | by ( Natalie Musumeci | Lauren Johnson | ) www.businessinsider.com time to read: +7 min

In addition to Diaz, the lawsuit names Merkley+Partners and its parent company Omnicom Group as defendants. Merkley+Partners is a 30-year-old full-service ad firm that has created campaigns for brands including Mercedes-Benz, White Castle, and Florida's Natural. "You went down on me, I went down on you, we had sex," the lawsuit says Diaz told the plaintiff. The lawsuit also says O'Rear was "treated in a cruel and callous fashion" during the firm's investigation. O'Rear's attorney told BI she was no longer working at the ad agency but declined to comment further.

Persons: —, Armando Diaz, Diaz, Merkley, we've, Erin Johnson, Walter Thompson, Mr, O'Rear, I'm, Armando Organizations: Service, New York, Business, Partners, Omnicom Group, Mercedes, Benz, Merkley, WPP, Industry, de Mayo Locations: New York City, Manhattan, White, de

☆ Insiders question WPP CEO Mark Read's bounceback plan after chaotic period of mergers, account losses, and a stock market slump
▼ + stars: | 2023-10-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.

Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, —, haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City

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